Wednesday, December 10th, 2008

This is an official call to action.  Monster Cable, the maker of over priced av cables, has an insane policy to sue any company with Monster in their name.  In the past they have sued such sites as monster.com.  This is completely ludicrous as trademark protection is designed to prevent customer confusion and only applies in the companies specific segment.  Obviously customers are not going to think that monster.com is related to Monster Cables as they are two completely different segments.

Nor will consumers think that Monster Mini-Golf and Monster Cables are related.  However Monster Cables has filed a trademark lawsuit against the former.  More than likely Monster Mini-Golf will prevail in this suit.  However the greater harm is that Monster Cable seems to have not learned their lessons from prior suits and continues to cost more companies money in legal fees and time, and tie up the courts from more important things.

Therefore, effective immediately I will not be purchasing any product made by Monster Cable (not that I did much before, as I said they are overpriced), and I encourage others to do the same.  I will happily retract this boycott should Monster Cable drop their current suit and publicly state that they will discontinue this inane course of action.

I also encourage everyone to write respectful letters to the ceo of Monster Cable.

Update:  Monster droped the lawsuit but is still demanding licensing fees.  When will they learn?

Update 2: Monster Cable has apologized sort of.  But I suppose it is the best we will get.  Thefore I am calling og the boycott.

tagged under: ..

ABOUT THIS AUTHOR

Brian is an IT professional, code wrangler, and engineering student. He owns Shelcha Design Studios, a small start up focused on developing Jewish centric websites and applications. Brian is also passionate about intellectual property issues like copyright and patents, and works to reform the current status-quo surrounding these issues.

Comments are closed.